@troy_hawke Train travel is 67% less polluting than cars which makes EVERY rail passenger a climate hero. I stopped by Manchester Victoria to let them know the good news with @trainline 🌍 🚆 #supportedbytrainline #greetersguild #troyhawke #ICameByTrain #ad ♬ original sound - Troy Hawke
@trainlineuk You've heard of Girl on the Train, but what about Eco Friendly girl on the Train? 🚂 @Megan Thorne #TrainTok #TheGirlOnTheTrain #Parody #BookTok #Travel #EcoFriendly #Railcard ♬ original sound - Trainline UK
@trainlineuk Any of these look familiar? Tag your train friend 🔖🚅🤝 #traintravel ♬ original sound - Trainline UK
@trainlineuk A stand off as old as time 🤠 Who’s gonna hit the button first 👀 #cowboys #traintravel #trains #trainline #comedy ♬ original sound - Trainline UK

Trainline
I Came by Train

Complimenting climate heroes

social & experiential

I Came By Train is a movement supported by Trainline, who briefed us to spread the word that train travel is 67% less polluting than driving.

So we partnered with smooth-talking TikTok star Troy Hawke to dish out compliments and ICBT-themed rewards to unsuspecting commuters at Manchester Victoria station, letting them know that they are in fact, climate heroes. 🫡🚆🌍🫡

Results – the paid campaigns generated a total of 6.9 million impressions and nearly 30,000 active engagements. The overall engagement rate of 1.59% demonstrates effective audience interaction across Instagram and TikTok.

ORGANIC SOCIAL

Concepts and creative direction for Trainline’s organic social content.

Here are a few of my fave posts…And (obvs) you can have a look on Trainline socials.

SOCIAL

HOW TO’s

A series of informative videos for people in the US looking to book their European Vacay.

YOUTUBE