Sony Music – Swiss Lips
Warehouse parties to get the band on Radio 1
EXPERIENTIAL - DIGITAL
U Got the Power is available to buy on iTunes now http://smarturl.it/SL_UGTPdigi?IQid=Youtube http://swisslips.com https://twitter.com/SwissLips https://www.facebook.com/SwissLips http://soundcloud.com/swiss-lips http://instagram.com/swisslips http://www.last.fm/music/Swiss+Lips
Our task was to build a substantial social fan base (likes, shares, followers, views etc) to convince Radio 1 that Swiss Lips were worthy of airplay. We moved the band into a warehouse and spent most of the budget on a month of free parties and creative collaborations. We collaborated with Bastille and The Horrors, made merch and gave it away for free. We worked with the Vice editorial team to create social content from the live events that we hosted (gigs, parties, workshops). In one month, we got an underground band to the Holy Grail of UK music - the BBC Radio 1 Playlist.
U Got the Power is available to buy on iTunes now http://smarturl.it/SL_UGTPdigi?IQid=Youtube http://swisslips.com https://twitter.com/SwissLips https://www.facebook.com/SwissLips http://soundcloud.com/swiss-lips http://instagram.com/swisslips http://www.last.fm/music/Swiss+Lips
U Got the Power is available to buy on iTunes now http://smarturl.it/SL_UGTPdigi?IQid=Youtube http://swisslips.com https://twitter.com/SwissLips https://www.facebook.com/SwissLips http://soundcloud.com/swiss-lips http://instagram.com/swisslips http://www.last.fm/music/Swiss+Lips
U Got the Power is available to buy on iTunes now http://smarturl.it/SL_UGTPdigi?IQid=Youtube http://swisslips.com https://twitter.com/SwissLips https://www.facebook.com/SwissLips http://soundcloud.com/swiss-lips http://instagram.com/swisslips http://www.last.fm/music/Swiss+Lips Swiss Lips The Union Episode 4: Danz Party
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Me - Creative Strategy
Mindshare, Invention with Warren Lewis, Charlie WB & Laura Scanlon