Sony Mobile

A crowd-sourced film shot on Xperia

CREATORS - SOCIAL - DM - DIGITAL

Discover our latest Xperia smartphones: http://bit.ly/WorldOfWow12 Watch the trailer for our incredible new crowd-sourced film, captured entirely on Xperia smartphones by filmmakers around the world and directed by BAFTA and Emmy award winning cinematographer Mateo Willis. Mateo is the man behind the camera for some of the world's most groundbreaking wildlife documentaries including Planet Earth II, Frozen planet and Blue Planet II.

Sony's Xperia smartphone has an incredible camera. But telling people that in an ad is one thing, proving it is another.

We gave aspiring filmmakers from around the world an Xperia smartphone and a simple brief: capture the idea of a 'journey.' From all the footage, we created a crowd-sourced documentary film, guided by BAFTA and Emmy-winning cinematographer Mateo Willis (Blue Planet II, Planet Earth) with a bespoke soundtrack by producer/DJ Poldoore. We supported the film with social teasers and 4 tutorial films presented by Mateo, shot in Iceland. Over 72,000 people visited the product website, and the campaign reached over 11 million people.

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CAMPAIGN Brand Film Festival - winner in both Consumer Goods, Branded Content & Music
Creative Pool - People's Choice award
D&AD 2018 - Nominated

Discover the brand new Xperia™ smartphones: http://bit.ly/WorldOfWow10 peria smartphones with Predictive Capture technology are ideal for photographing moving subjects - so you'll never miss the moment. We spoke to Frozen Planet's cinematographer Mateo Willis about movement, and how you can improve your action shots.
Discover our latest Xperia smartphones: http://bit.ly/WorldOfWow13 40 filmmakers. 20 countries. We're delighted to introduce our incredible crowd-sourced film captured entirely on Xperia smartphones. The Journey is directed by Emmy and BAFTA award winning cinematographer Mateo Willis - the man behind the camera for groundbreaking wildlife documentaries Frozen Planet, Planet Earth II and Blue Planet.

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Me - Senior Creative / Copywriter
Chris Micklefield - Senior Creative /Art director
Phil Rhodes & Mark Urey - CDs
Threefold - Production
TMW