Deli
by Shell

À la Car Dining

Pitch win: VOD - DIGITAL - SOCIAL

People assume service station food is a last resort. We made it a choice, with ‘dining à la car’, quality food for people on the move, with no apology for the convenience. Two TV spots treat the car as the restaurant: a guaranteed window seat for your pre-match meal, and a table with a reclining chair for breakfast. We won the pitch, then Shell changed its food offering before launch.

💐
Me - Senior Creative with Chris Micklefield
Mindseye - Production
TMW