Maltesers
Look on the Light Side

Ageism sucks malty chocolate balls

TV - RADIO - SOCIAL - ooh

Women face constant judgment and taboo topics around life's big questions – from fertility to ageing to sexuality.

Under the Look on the Light Side platform, Maltesers returned with its signature humorous lens on women's lives, challenging taboos around how different generations respond to life's biggest questions. By finding the light in the heavy, this iteration of the platform was about highlighting ageism and having a good giggle about it. 

💐
Me - Senior Creative / Copywriter (freelance)
Polina Zabrodskaya - CD
AMV BBDO