Men are told to "man up" but also to be vulnerable. To be confident but not arrogant. In 2017, guys were getting mixed messages about what masculinity even means anymore.
What if we just asked guys how they actually feel?
We created 9 short films featuring real men talking about everything from the last time they cried to how they feel about their bodies. We released episodes to coincide with related events – like exploring father-son relationships for Father's Day. A simple series that gave men permission to be honest about being human.
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Me©️✍️ Copywriter
Jeff Bowerman 🎩 CD
Simon Butcher 🧐 Strategy
Dark Energy 🚨 Production
David Stoddart 🎬 Director
Lynx
Men In Progress
What does it mean to be a man?