Little Black Book | LBB Online

Think bigger

Brand positioning & social films

 

Everyone in the industry knows LBB Online as a news site. But they're a full platform with a free creative archive, awards, talent profiles, events, data and analytics. I worked out a new brand positioning, "Think Bigger", and then developed a full explainer series of social films and banners.

"Aces. Genuinely think you have nailed this. We have been trying for 15 years, so thank you!"
— Matt Cooper, CEO & Founder, LBBOnline

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Me - Creative Direction, art direction, copy & strategy (brand positioning) & (some!) photography
Clare D’Andrea- Creative Direction, art direction & photography
Dominik Binninger - Motion Graphics