Little Black Book | LBB Online
Think bigger
Brand positioning & social films
Everyone in the industry knows LBB Online as a news site. But they’re anything but little - they're a full platform with a free creative archive, awards, talent profiles, events, data and analytics.
I worked out a new brand positioning, "Think Bigger", and then developed a full explainer series of social films and banners.
"Aces. Genuinely think you have nailed this. We have been trying for 15 years, so thank you!"
— Matt Cooper, CEO & Founder, LBBOnline
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Me - Creative Director (freelance) art direction, copy & strategy
Clare D’Andrea- Art Direction & Photography
Dominik Binninger - Motion Graphics
