J&B whiskey

Get Together

DIGITAL - SOCIAL

J&B had lost relevance with younger drinkers. They needed to appeal to a new audience without abandoning their heritage.

Aligning with J&B's new global positioning, 'Venture Together', we created a new website that updated their brand story and copy to feel fresh and inclusive. We produced a series of short films (all shot in one continuous take) using multiple pairs of hands to mix and present J&B cocktails. A playful visual metaphor of getting together ✌️🤝✋🤙

We wanted to retain the story of how J&B was created, the story of collaboration, so the '&' became a symbol across everything.

Content platform: Whether it’s cocktail making or ‘hackdays’ for new ideas, we positioned ‘Venture Together’ as a platform for content across the globe. First stop making music at the Festival Internacional de Benicàssim.

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Me - Senior Creative Copywriter & Art Director
Jeff Bowerman - CD
TMW