ghd needed to launch their new volumising hot brush, Rise, with their signature irreverence intact.
What if we treated volume like the ego boost it actually is?
We dramatised what the product feels like – being carried away on a palanquin like a queen, your hair (and your ego) taken to new heights. The campaign celebrated female sexuality beautifully and unapologetically, in a way only ghd can.
We created a hero launch film and a full suite of content across VOD, social, digital, print, press and POS. A 'super-shoot' approach generated assets for multiple channels in one hit, maximising investment without sacrificing quality.
My role, Creative lead / Agency, TMW Unlimited
GHD
All Rise
All Rise 👑