GHD All Rise

All Rise 👑

Digital - social - VOD - print

ghd needed to launch their new volumising hot brush, Rise, with their signature irreverence.

What if we treated volume like the ego boost it actually is?

We dramatised what the product feels like – being carried away on a palanquin like a queen, your hair (and your ego) taken to new heights.

We created a hero launch film and a full suite of content across VOD, social, digital, print, press and POS. A 'super-shoot' approach generated assets for a global toolkit.