Searches for trainers on eBay spike by 365% in the run-up to Notting Hill Carnival. But sneakerheads needed reassurance that what they're buying is the real deal, not fakes flooding the resale market.
What if the people performing at Carnival curated the collection themselves?
We launched a sneaker hub ahead of Notting Hill Carnival, curated by musicians and sneakerheads DJ Renaldo La Rose, Nicole Fox, and Tremaine Facey – all performing at NHC. Through interviews and social content, we highlighted eBay's Authenticity Guarantee, letting the culture-makers vouch for the platform while giving festival-goers the kicks they needed to dance all weekend.
Ebay launches sneaker hub ahead of Notting Hill Carnival
ebay launches sneaker hub ahead of Notting Hill Carnival Searches for trainers on eBay spike by 365% in the run-up to Notting Hill Carnival.
The hub was curated by the musicians/sneakerheads that we interviewed: DJ Renaldo La Rose and Nicole Fox and Tremaine Facey who were also performing at NHC.
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Me ©️✍️ Senior Creative / Copywriter
DEPT UK X Coldr 📍
EBAY UK COLLECTORS
Talking Carnival with UK
Sneaker heads to promote eBay’s Authenticity guarantee.