Diet Coke Break

But make it PANDEMIC

TV - VOD - PRINT - SOCIAL - RADIO - OOH

We're our own worst critics. That internal voice that picks apart everything we do is exhausting – and it's gotten worse in a world of constant comparison and curated perfection.

What if Diet Coke gave you permission to pause that voice?

Our pitch-winning 360 campaign brought back the iconic Diet Coke Break, tapping into the human truth that we all need a moment to quiet our inner critic. Made entirely in lockdown, the campaign ran across TV, VOD, print, social, radio and OOH – positioning that small break as an act of self-compassion, not indulgence.

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Me - Senior Creative with Kate Craggs
Nick Raven - Senior Designer
Brian Brady - CD
TMW