We're our own worst critics. That internal voice that picks apart everything we do is exhausting – and it's gotten worse in a world of constant comparison and curated perfection.
What if Diet Coke gave you permission to pause that voice?
Our pitch-winning 360 campaign brought back the iconic Diet Coke Break, tapping into the human truth that we all need a moment to quiet our inner critic. Made entirely in lockdown, the campaign ran across TV, VOD, print, social, radio and OOH – positioning that small break as an act of self-compassion, not indulgence.
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Me ©️✍️ 🖼️ Senior Creative
Kate Craggs ©️✍️ 🖼️ Senior Creative
Nick Raven 🎨 Senior Designer
Brian Brady 🎩 CD
TMW📍
Diet Coke Break
Bringing back the Diet Coke break