Every Book needs a cover

Bookish follows Book, a razor-sharp former detective solving murders from behind the counter of his antiquarian bookshop. For season 2, we wanted a campaign idea as playful and literary as the show itself, something that lived in the name of its lead character.

We landed on ‘Every Book needs a cover ’ a line that worked on every level, from key art to teaser copy to OOH, tying the show's detective-story DNA to its title character in one unmissable hook. I led creative across every touchpoint: key art, teaser scripts, social, OOH, experiential, and copy for the full suite of C&N, plus art direction across the campaign.