Belvedere is an EU-based pharmaceutical brand redefining medical cannabis through a human-centred lens. Developed as a pitch project at BBH London, the identity moves away from industry clichés to balance medical credibility with an optimistic vision of health.

I was the lead creative/copywriter developing the brand platform, tone of voice and art direction.

 💐
Me - Senior Creative with Elisa Frediani
Milena Trefler - Designer
BBH